“A job for small children, or…“
Sweets to remember…
Once a month, I liked to go to the store with my parents… That’s how shopping for the whole month used to be practiced… Of course, the desire to shop was sweets…
My brother and I always put some sweets in the basket… These were small chocolate bars, chewing gum, candies, biscuits…
With various pictures that we collected and pasted into appropriate albums…
Today, from all that, I remember sweets that were wrapped in beautiful or ugly wrappers… With beautiful or ugly trademarks on them…
Ugly trademark …
Like memorable advertisements, trademarks must be very good, or very bad…
How are ugly trademarks created? Probably for several reasons:
- If they are done by an unprofessional person…
2. When the author is not self-critical…
3. If the author has no sense of beauty and quality…
4. Deliberately…
For a good visual identity of the company, a whole report, or study, must be created… It should show the proposal of the sign in all variants, materials, and sizes in which it would be applied…
Although the work of multiple authors on one assignment would be advisable, I’m afraid it is hardly feasible… Due to the vanity of the artist…
It seems to me that it is not very easy when an artist decides to deliberately create a bad and ugly visual identity…
Are there any positive results…
Of course, and probably because the users of the company’s products or services are initially critical of the ugly trademark… They make fun of it, pass critical reviews on to each other, and thus advertise “ugliness“…
Over time, we get used to it, like an ugly partner, friend, pet… After a period of getting used to it, the true qualities of the product or service become apparent…
Ugly trademark/Internal-External links within this website:
Visit my site, where I write about the ugly visual identity, as well as here.
FB Group: “Let’s arrange our city so that we love it more…”
https://www.facebook.com/groups/803161110493997
https://www.facebook.com/photo?fbid=10218776068944888&set=gm.934909740652466
Business page:
https://www.facebook.com/Archi_Inter_Des-101096111630634
And the Google:
https://en.wikipedia.org/wiki/Visual_design_elements_and_principles
Problem/Location: Ugly trademark/World
I hope this content has helped you to think and take appropriate action.
Of course, with the competent services in charge of solving such cases in your area…
In other words, do you have similar cases and how do you experience and solve them?
Conclusion:
“…for big kids though…”
Write your impressions, questions, or pictures in the comment below …
Until reading …….
One picture, speaks more than 1000 words … Photo: Pixabay, Dusko Medakovic
